Choosing the right PPC agency to handle your PPC account is very important if you want to have a successful campaign. Sometimes, this is a long and difficult process. However, do take your time to screen through some agencies before making your final decision.
There are a lot of PPC agencies out there for you to choose from. Each agency uses different tools and solutions to help fulfil its clients' objectives. Before you can choose the right agency for your company, you need to know the things to look at when choosing a PPC agency:
1. Ask for case studies, references and clientele list. The PPC agency should have decent track records to show you. Although some of these data are confidential, they should be able to provide a ball park figures and percentages so that you can understand how efficient and capable the agency is.
2. What differentiates the agency from its competitors? A good PPC agency should be result-oriented and dedicated to their clients. There are so many PPC agencies out there and you should find one which offers something unique. The agency should not just treat you as "just another client".
3. How are they charging for a PPC campaign? Find out all the different charges that the agency is going to bill you. How much are they charging for the set-up fee and account management fee? If the agency charges extremely high for account management fee, you will need to ask them to justify the price. You should also find out if there are any hidden charges. Get all the pricing into writing and ensure that all pricing is transparent.
4. Find out how much they know about your business. A good PPC agency should be able to develop a PPC plan according to the client's business and marketing objective. If the agency is just selling PPC as media buying, then you should look for another agency which focuses more on result and conversion.
These are 4 guidelines which you can follow to find the right PPC agency to handle your PPC accounts. After you have talk to a particular agency, you should go to Google and type in the agency's name to look at how they are perceived in the market.
Once you have found the right PPC agency, you need to work closely together with them to ensure your online marketing campaign run smoothly and successfully.
Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which specializes in search marketing, providing services such as PPC Advertising.