Pay Per Click marketing (PPC) is an extremely lucrative market to get into and there are many PPC marketers out there that are making millions of dollars a year with it. However, learning PPC can be quite a daunting task, especially for newbies. If you don't know what you're doing, you can lose a boatload of money in a short period of time. This is where PPC Coach comes in. PPC-Coach is a monthly subscription program that teaches you all the ins-and-outs of PPC. From keyword research, to landing page creation, you'll be guided step by step by PPC coach and his many friends.
PPC Coach is a monthly subscription service. For $50 a month you'll get access to the PPC-Coach membership site and one new method each month. When you first signup, you'll get access to the Month 1 method. The method described will also include the exact merchant offer to use, although you'll want to choose your own to avoid saturation.
As of now, there are almost 1500 members, and more than 50k posts in the PPC Coach forums. There are lots of informative posts being posted every day on the forum. PPC coach himself is always online answering questions, along with Coach v2.0. You'll also find lots of great posts from members like SteveL and Harry1970 who are regulars and are quite the PPC marketers themselves. I think the forums are probably the most valuable part of the PPC Coach membership.
Want to see if your landing page is good enough? Just ask and someone will offer their constructive critique. Cant figure out why you've been Google slapped? Well, you're not the only one and you can find helpful advice on how to avoid this dreaded occurrence.
Another great learning tool that PPC Coach offers, are the videos. They cover a wide variety of topics and PPC Coach narrates each one. Whats great about the videos is that PPC Coach uses a variety of real life examples to explain the concepts hes teaching. If you're someone that learns better by seeing, you'll definitely want to make sure to watch each of them. The videos cover everything from doing keyword research and creating landing pages, to specific tutorials on various tools.
The tools are another reason why PPC Coach is so valuable. Landing Site Generator is a php script that allows you to create landing pages for your campaigns almost automatically. All you need to do is tweak a few variables in the script and your landing page is ready to go. This is a really good way to get started with the Month 1 method.
PPC Coach tracker is an invaluable tool for tracking all your campaigns. You'll need to install this script on your own site. Among other things, it allows you to figure out which keywords are converting for you so you can squeeze the most money out of your campaigns. There are other tools as well, but the last one I wanted to highlight is the Content Network Generator tool. This tool is great as it allows you to spit out keywords and adgroups and import them into AdWords super quickly. It really will save you a ton of time.
One thing I do not particularly like about PPC Coach is the actual site itself. Its actually quite bare-bones and could be organized much better. Theres a lot of great information on the site, especially in the forums, and I wish the main site itself would make this information easier to find. As an example, the Quick Start Guide is not particularly helpful. I don't understand why it don't include links to some of the great posts on the forum in it.
Another downside I see is that there is no trial period for the service. If you don't like what PPC-Coach offers, then theres no way to get your money back. Fortunately, I think the quality of the PPC Coach service is good enough that you'll probably not have to worry about this.
The PPC Coach membership is aimed more towards the novice PPC marketer. The month 1 methods aren't really new as I've seen them described before on other sites. Experienced PPC marketers will still get a lot out of the PPC Coach tools, and of course there's the great community.
Being a member of PPC Coach will not guarantee you PPC success. The information you will learn will provide the foundation and the tools will save you time. But its up to you to make the most of your membership. That means you'll need to ask questions when you need help, and actually get off your butt and start creating PPC campaigns. If you've been looking to get started with PPC and are trying to figure out how to start, then PPC Coach is definitely a program you should look into. If you take advantage of all that PPC-Coach offers, you'll definitely start making some money.